2025 Recap + Looking Ahead To 2026

Dear SBA family,

 

Chelsea here! Another year has come and gone, and I honestly cannot believe it. There is so much to look forward to in 2026 but before we get there, I want to pause and reflect on how amazing 2025 was because of YOU.

Alright, let’s get into some of my favorite highlights from 2025.

 

This year brought some highly anticipated product launches including Daydream Mineral SPF for deeper skin tones and our Herbal Lash Serum. The new shade of Daydream Mineral SPF was created with melanin rich skin in mind after we realized how limited the options are for non toxic mineral SPF that actually blends into and nourishes deeper skin tones. This product was long overdue and creating it was deeply important to our team.

 

The Herbal Lash Serum was birthed out of my own less than ideal experiences with toxic lash serums and so called natural options that simply did not work. I knew I could create something truly non toxic that could rival the results of hormone based lash serums without compromising health... and based on your reviews and feedback, it's living up to its expectations!

 

We created over 50 in depth blogs covering everything from tailored gift guides, oil cleansing basics, moisturizers versus balms, holistic acne care, natural retinol sources, mineral SPF facts, sunscreen gaps for deeper skin tones, everything about lash serums, the acid mantle, updated shampoo bars, and complete skincare routines by skin type + much more. We also shared non toxic household cleaning DIYs and nourishing holistic recipes because caring for your skin truly goes far beyond your skincare routine.

 

Speaking of household DIYs, I released my very first e-Book for SBA! Homemade Clean is a collection of more than 20 non toxic, household tested and tried DIYs for every room in your home. Along with some fun bonus recipes like a non toxic stain remover that actually works! This project was a true labor of love from me to you.

 

We also sent out over 100 newsletters (emails) and countless texts filled with exclusive gifts, DIYs, tailored skincare advice, and special offers. Our "hit reply" emails and texts remain our favorite because we get to hear directly from you!