FIRST OF ITS KIND
LASH & BROW BALM IN A TUBE
With over 1,000 five-star reviews, The Eye Balm™ has become a must-have in skincare routines everywhere. Known for its ability to hold a lash curl all day while deeply nourishing and conditioning, it offers a natural alternative to clear mascara. Versatile and effective, it also doubles as a brow balm and multipurpose eye treatment, making it a staple for women seeking clean, effective skincare.
The new gold standard in sun care for melanin-rich skin is finally here...
Our signature non toxic, coconut oil free, and natural mineral SPF is expanding, with all skin tones in mind. The same nourishing Daydream Mineral SPF formula you know and love is now thoughtfully formulated to blend beautifully into darker skin tones without a cast. No masking or covering up, just real sun protection that deeply nourishes and honors your skin. Mark your calendar: a new shade joins Daydream Mineral SPF on July 4th.
Products formulated with your health in mind
REAL INGREDIENTS, REAL RESULTS
Bye, Puffy Skin!
Support lymphatic drainage, calm the nervous system, relieve muscle tension + tightness, clear congestion + buildup, and increase the flow of oxygen and vital nutrients to the skin.
The Eye Balm™
Goodbye clear mascara and other questionable ingredients to hold an eyelash curl and promote hair growth. The Eye Balm™ is the first of its kind and is used by thousands of ladies to promote lash & brow growth. It helps with fine lines + dark circles around the eye area, and it holds a beautiful eyelash curl - naturally.
Wake your skin up!
Packed with Vitamins A, C, and E, as well as other plant compounds that fight free radicals, inflammation, redness, acne, hyperpigmentation, and fine lines.
AVAILABLE NOW
herbal lash serum
Say goodbye to harsh chemicals and hello to the Herbal Lash Serum - where nature meets science. This powerful formula is double-infused with eight carefully selected herbs and crafted with two of the most effective lash-growth peptides available. The outcome? A one-of-a-kind serum that delivers visible results without compromise.
glow girl, glow!
Sweet dreams, healthy skin!
Aging is a privilege to be gracefully embraced.
Blog posts
2025 Recap + Looking Ahead To 2026
Dear SBA family, Chelsea here! Another year has come and gone, and I honestly cannot believe it. There is so much to look forward to in 2026 but before we get there, I want to pause and reflect...
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All About The Herbs In Our Herbal Lash Serum
Our Herbal Lash Serum combines science-backed peptides with powerful herbs. Today we’re highlighting the incredible herbs that work together to strengthen follicles and encourage naturally longer, ...
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The Real Reason Your SBA Essentials May Feel Less Effective Lately
If your skin feels dull, dry, or irritated lately, it’s not your imagination... it could be the change in weather as we are in the cold, cozy season now! Cold air, indoor heating, and low humidity ...
Read more"I absolutely love the Firming Serum!! I use it morning and night. It has toned and cleared my skin. My skin is glowing at 53. I love the scent and the that this serum does not clog your pores or feel heavy on your face. Your skin just soakes up all the goodness. Try it, I promise you will love it too!"
Lisa
"Not only is the scent absolutely amazing, but the Blue Tansy Moisturizer is the perfect night cream for my face. Since I started using it last month, I’ve seen such a difference in the fine lines around my eyes. Love this product! (I’m buying the big one next time!)"
Dana
I LOVE the Clarifying Cleanser! I started using it a few years ago. It has a light, pleasant smell. I like that it foams up a little bit. Now that I’ve used this cleanser, nothing else feels as good and as pure. Do yourself a favor and just get the trio set with the cleanser, toner, and serum. They’re all amazing together.
Holly